Hair care rooted
in nature

A woman with long, dark brown waves unboxes Growth & Strengthen Hair Oil and works it into her scalp and lengths. On-screen text: "Mimane Glow, Grow & Strengthen Hair Oil"; "...and expensive..."; "1. Scalp Treatment 2. Hair Treatment 3. Leave-in Moisturizer"; "A little goes a long way".

A woman with long auburn hair applies Growth & Strengthen Hair Oil to her scalp and the Hydrate & Strengthen Hair Mask to her lengths, braids it under a bonnet, then washes with Nourish & Strengthen Shampoo and Conditioner. On-screen text: "Overnight hair mask treatment with mimane glow".

A woman with long, highlighted brown hair applies Growth & Strengthen Hair Oil to her scalp by candlelight and braids it, then shows her hair straight and sleek. Word-by-word captions run throughout, beginning: "I did everything for my ends and basically nothing for my scalp".

A woman with long, dark waves in a straw hat sits on a beach-club lounger and works oil from a Mimane Glow dropper bottle through her hair; the bottle then rests beside her hat, a coconut and sunglasses.

A woman with long, straight black hair shows her hair three days after styling and holds up Nourish & Strengthen Shampoo, Conditioner and Growth & Strengthen Hair Oil. On-screen text: "3 day hair still looking good"; captions begin: "This is how my hair looks after three days of styling".

A woman in glasses with shoulder-length, defined dark curls takes her hair down, rubs oil from a Mimane Glow dropper bottle between her hands and works it through her curls. On-screen text: "What life sounds like when I have a good hair day".

A woman with long, dark brown waves shows two ways to use the Hydrate & Strengthen Hair Mask, as a pre-wash treatment and in the shower, and also applies Growth & Strengthen Hair Oil. Word-by-word captions begin: "I've been using Mimane's new Hydrate and Strengthen mask two different ways".

A woman with long, dark curly hair pours Growth & Strengthen Hair Oil into her palm and smooths it through her lengths section by section. On-screen text: "How I keep my curls looking healthy between wash days".

A woman with long, brown waves with lighter highlights applies Growth & Strengthen Hair Oil to her scalp with the dropper and massages it in, then shows her styled waves holding the bottle. Word-by-word captions begin: "I've been using the Mimane Glow Hair oil for the last few weeks".

A woman with long, dark curls oils her scalp with a dropper, wears her hair up, then washes with Nourish & Strengthen Shampoo and Conditioner. On-screen text: "Thank you to the girl who said to oil your hair during the day so wash day can be 10x easier"; "After my day, straight into wash day".

Hands with dark manicured nails open a shipping box, lift out the Hydrate & Strengthen Hair Mask carton, unwrap it and set the jar on a dresser. On-screen text: "unboxing my new favorite hair mask ASMR".

A woman with long, voluminous dark curls massages oil from a Mimane Glow bottle into her scalp and ends, clips her hair up, then shows her curls. On-screen text: "How to oil your curls"; "Do this 1-2 hours before wash day"; "I love this oil!!"; "Results !!".

A woman with long, straight black hair holds up Growth & Strengthen Hair Oil, smooths oil from her palm over her ends and brushes her hair into a bun. On-screen text: "Q4 hair goal: stop treating my ends like an after thought".

A woman with long, dark brown hair applies Growth & Strengthen Hair Oil and the Hydrate & Strengthen Hair Mask before her shower, braids and clips up her hair, then shows the result. Captions begin: "My wash day results changed when I stopped waiting until the shower to start my hair care."

A woman with long, highlighted brown hair curls it with a wand, then rubs Growth & Strengthen Hair Oil between her hands and smooths it through her curls. On-screen text: "Gym hair refresh"; "Mimane Glow oil".

A woman with long, dark curls washes with Nourish & Strengthen Shampoo and Conditioner, brushes and styles her wet hair in sections, holds up Growth & Strengthen Hair Oil and shows her defined curls. On-screen text: "Curly Hair Routine"; "3c-4a curls"; "@MimaneGlow".

A woman with long auburn hair applies Growth & Strengthen Hair Oil along her parts with the dropper, massages her scalp and ties her hair into a bun. The bottle is also shown beside a lit candle and in a bubble bath.

A woman with long, straight black hair applies Growth & Strengthen Hair Oil along her parts and through her lengths, puts her hair up in a bun, then lets it down sleek and straight. On-screen text: "I honestly didn't expect a hair oil this lightweight to make my hair look this good."

A woman with long black hair pulled back talks to the camera while holding Nourish & Strengthen Shampoo, Conditioner and Growth & Strengthen Hair Oil. The on-screen title starts "my simple 3 step routine", and word-by-word captions run throughout.

Nourish & Strengthen Shampoo, Conditioner and a Mimane Glow oil sit on a sunny garden wall; hands squeeze out the shampoo and conditioner and fill the oil dropper, and a woman with long, dark curls shows her hair from behind.

A woman with long, dark curls takes off a satin bonnet, works oil from a Mimane Glow dropper bottle through her curls and fluffs them out. On-screen text: "Curly Hair Refresh"; "one product only".

A woman in glasses with long, burgundy waves applies oil from a Mimane Glow dropper bottle to her scalp and lengths, styles her hair half up and holds up the bottle. On-screen text: "POV: one product for your scalp, curls and shine".

Growth & Strengthen Hair Oil sits by a candle, then a woman with long, dark brown waves brushes her hair, works in the oil, and washes with Nourish & Strengthen Shampoo and Conditioner before combing out her waves. On-screen text: "wash day".

A woman with shoulder-length, highlighted brown hair holds up the Growth & Strengthen Hair Oil box and bottle, massages the oil into her scalp and lengths, then shows her hair styled in soft waves.

Long, black layered hair is shown from behind in a salon chair, then Nourish & Strengthen Shampoo and Conditioner boxes and a Mimane Glow oil bottle sit on a wooden tray by a pool. On-screen text: "the hair"; "the product".

A woman with long, dark curls applies Growth & Strengthen Hair Oil and scrunches out her gel cast. On-screen text: "Scruch out my gel cast"; "Myth vs fact"; captions: "Myth: hair oils weigh down your hair. Fact: most oils are lightweight and when used correctly they have no weigh down effect".

A woman with long, highlighted brown hair massages Growth & Strengthen Hair Oil into her scalp before showering, then smooths a few drops through her ends. On-screen text: "Hair care with mimane"; "Apply to your scalp & message for 3-5 minutes"; "Leave in 30 minutes or overnight before rinsing".

A woman with long black hair shows the Growth & Strengthen Hair Oil box and bottle and works the oil into her scalp in sections. Word-by-word captions begin: "if you're a hot yoga girly, if you do hot mat Pilates, this is your reminder to sneak a hair oil treatment before class".

Two women, one with long, straight black hair and one with long, light brown curls, pose in white outfits on a sunny waterfront terrace holding a Mimane Glow oil bottle and a green Mimane Glow bottle. On-screen text: "glow with mimane glow this summer".

A woman with long, voluminous black curls rubs Growth & Strengthen Hair Oil between her hands and smooths it through her lengths and scalp. On-screen text: "Nourishes, Hydrates, Adds Shine".

A woman with long, dark brown hair works Growth & Strengthen Hair Oil through her lengths, intercut with brand images of the oil. On-screen text: "Mimane Glow"; "Safe for fine, color-treated hair"; "Lightweight"; captions begin: "Fine color treated hair does not need to be scared of hair oil."

A woman with long brown hair applies Growth & Strengthen Hair Oil to her scalp with the dropper and massages it in, then lights a candle on a bath tray, where the bottle sits over a bubble bath. On-screen text: "when your haircare routine is a little spa treatment".

A woman with very long, straight black hair puts oil from a Mimane Glow dropper bottle into her palm, smooths it through her lengths and shows her hair from behind. On-screen text: "pov you found a way to get that 'glass hair' look in a bottle"; "telling steve my pub sub order lol".

A woman with long black hair holds up Nourish & Strengthen Shampoo, Conditioner and Growth & Strengthen Hair Oil, uses the shampoo and conditioner in the shower, then works the oil through her damp hair and shows her styled waves. On-screen text: "my current hair routine".

A woman with long, dark hair washes it in the shower, where Nourish & Strengthen Shampoo and Conditioner and the Hydrate & Strengthen Hair Mask sit in her caddy, then shows her defined curls. On-screen text: "the holy grail lineup".

A woman with shoulder-length, highlighted brown waves applies oil from a Mimane Glow dropper bottle to her scalp, massages it in and talks to the camera holding the bottle. On-screen text: "3 mins later".

A woman with long, dark brown waves talks to the camera while holding up two green Mimane Glow bottles and a Mimane Glow oil bottle.

At a salon, a woman with long black hair and curtain bangs reacts to her styled hair, then two green Mimane Glow bottles, a Hydrate & Strengthen Hair Mask box and two oil bottles sit on a wooden tray. On-screen text: "the hair vs"; "the routine".

A woman with long burgundy hair oils her lengths with Growth & Strengthen Hair Oil, washes with Nourish & Strengthen Shampoo and Conditioner and a scalp brush, then oils and scrunches her damp curls. On-screen text: "POV: it's hair wash day"; "mimane glow hair oil".