Wash Day Essentials

A good wash day is the foundation of healthy-looking hair. Our sulfate-free routine cleanses without stripping and conditions without weighing you down. The Nourish & Strengthen Shampoo uses gentle plant-based cleansers with aloe, niacinamide, caffeine, and silk protein to leave your scalp balanced and your hair clean — not squeaky or dry. The Conditioner follows with shea butter, babassu, argan, and keratin to soften, smooth frizz, and make detangling easier.

No sulfates, no silicones, no parabens — just a clean wash day that's gentle enough for color-treated hair and works for most hair types. Use the shampoo two to four times a week, condition mid-lengths to ends every wash, and finish with a drop of our Hair Oil for extra smoothing.

Grab the Duo to get both at a better value and keep your routine consistent.