Nourish & Strengthen Shampoo

Key Ingredients

• Aloe Vera Juice: soothing, water-light base for a comfortable scalp
• Niacinamide (B3): leaves the scalp feeling fresh and balanced
• Gentle glucoside cleansers: cleanse without stripping
• Caffeine: refreshing scalp ingredient
• Panthenol (B5): helps lengths hold moisture
• Hydrolyzed Silk Protein: smoother strands, easier detangling
• Babassu & Jojoba Oil: lightweight slip and softness
• Rosemary & Tea Tree EO: signature fresh, herbal scent

Full Ingredient List

Aqua, Aloe Vera Juice, Niacinamide (B3), Decyl Glucoside, Coco Glucoside, Cocamidopropyl Betaine, Glycerin, Cucumber Extract, Babassu Oil, Rosemary EO, Tea Tree EO, Jojoba Oil, Caffeine, Panthenol (B5), Hydrolyzed Silk Protein, Hydroxyethylcellulose, Guar Gum, Inulin, Citric Acid, Phenoxyethanol, Ethylhexylglycerin.

• Gentle glucoside cleansers (Decyl Glucoside, Coco Glucoside, Cocamidopropyl Betaine): cleanse away buildup and oil without stripping, so hair feels clean, never tight or squeaky.
• Aloe Vera Juice: a soothing, water-light base that helps the scalp feel calm and comfortable.
• Niacinamide (B3): a skin-conditioning ingredient that leaves the scalp feeling fresh and balanced.
• Caffeine: a refreshing scalp ingredient for that clean, awake feeling after a wash.
• Panthenol (B5): helps hold onto moisture so lengths stay soft, not dried out.
• Hydrolyzed Silk Protein: conditions the surface of the strand, so hair rinses smoother and detangles more easily.
• Babassu & Jojoba Oil: lightweight oils that add slip and softness without weighing hair down.
• Rosemary & Tea Tree EO: our signature fresh, herbal scent for a clean, refreshed scalp.

1. Wet hair thoroughly. Warm water helps the cleanser spread and lather.
2. Focus on the scalp. Work a small amount into your scalp with your fingertips, where buildup and oil collect. Let the lather run down the lengths as you rinse; you don't need to scrub your ends.
3. Rinse fully. Rinse until the water runs clear.
4. Double-cleanse on oil days. If you've done a pre-wash oil ritual, do two passes on the scalp: the first lifts the oil, the second leaves it fully clean.
5. Follow with conditioner. Finish with the Nourish & Strengthen Conditioner from mid-lengths to ends.

Use 2-4 times a week, depending on your scalp and lifestyle.

A sulfate-free, plant-based cleanser for everyday wash days. Gentle glucoside cleansers lift away buildup, oil, and product without stripping your hair or scalp, so the lather stays soft and creamy and rinses out to a clean, never-squeaky finish.

It's a clean you can feel. Your scalp comes away fresh and comfortable, and your lengths stay soft instead of tight and brittle. Aloe and panthenol hold in moisture, niacinamide and caffeine leave the scalp refreshed, and silk protein with babassu and jojoba helps strands rinse smoother and detangle easier. Our signature rosemary scent fades clean and leaves nothing heavy behind.

Sulfate-free, silicone-free, and paraben-free. Made for all hair types, including color-treated.

What hair type is the Nourish & Strengthen Shampoo for?

It's made for all hair types, including color-treated, and built with textured and curly hair in mind. The sulfate-free, glucoside formula is a good fit if you want a gentle clean that doesn't leave your scalp tight or your lengths dried out.

Is it really sulfate-free?

Yes. It cleanses with gentle plant-based glucoside cleansers instead of sulfates, so it washes away buildup and oil without stripping your hair or scalp.

How and when do I use it?

Wet hair, then work a small amount into your scalp. Focus there rather than your ends, and rinse well. Use it as your wash-day cleanser and follow with conditioner from mid-lengths to ends. On days you've used a pre-wash oil, do two passes on the scalp for a fully clean finish.

How often should I wash?

Most people do well washing 2 to 4 times a week, depending on lifestyle and scalp needs. Let how your scalp feels guide the rhythm.

Will it dry my hair out?

No. That's the point of the glucoside cleansers. Keep the shampoo on your scalp rather than your ends, then condition mid-lengths to ends. Aloe and panthenol help hold onto moisture through the wash.

Is it safe for color-treated hair?

Yes. It's free of sulfates, silicones, and parabens, which makes it a gentle choice for color-treated hair.