Hydrate & Strengthen Hair Mask
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Ingredients
Will This Work for My Hair Type?
Dry or Damaged
Shea butter, hyaluronic acid, and beta-glucan bring back the deep, cushioned softness dry lengths lose to heat and color, and the ceramide trio helps ends feel stronger at the brush. Very dry hair can use it twice a week.
Oily or Greasy
It stays on mid-lengths and ends and rinses clean, so roots keep their lift. Squalane and hemisqualane give the slip instead of silicones, with nothing left behind to build up.
Fine or Thin
Use a smaller scoop and keep it to the ends. It rinses clean and dries light, so fine hair gets softness and shine without going flat.
Thick or Coarse
Work it through in sections and give it the full 10 minutes. Shea, argan, and babassu smooth the cuticle so thick hair detangles faster and air-dries with less frizz.
Curly or Coily
Real slip for finger-detangling while it sits, plus hydration that holds after the rinse. Curls clump better and snap less when you detangle with this in.
How to Use
Description
THE WEEKLY STEP
Ten minutes, once a week
After shampoo, on damp hair, mid-lengths to ends. Leave it 5 to 10 minutes while you finish your shower, then rinse. Hair combs through with real slip and dries soft, smooth, and shiny.
THE FEELING
Softness that holds into the next day
Lengths rinse out soft and smooth, and the shine is still there the next morning. Over a few weeks of once-a-week use, ends feel stronger and snap less while you brush.
Skincare-grade formula
What's in the jar
Salon-mask softness and slip on a natural-forward base, with actives you already trust from skincare. Silicone-free, in a full 300 mL jar.
Ceramide trio
Ceramide NP, cholesterol and phytosphingosine. The barrier trio you know from skincare, here for smoother, stronger-feeling lengths.
Hyaluronic acid + beta-glucan
Deep hydration that holds after you rinse, so hair still feels cushioned the next day.
Shea, argan, babassu + pumpkin seed
The same oil family as the rest of the line, for softness and shine you can feel once hair is dry.
Squalane + hemisqualane
Lightweight, silicone-free slip that lets a comb glide through wet hair.
Panthenol (pro-vitamin B5)
Flexibility through the lengths and easier detangling while the mask sits.
TOOK US A WHILE
Because you deserve our best.
Our first new product since we launched: soft and smooth once dry, silicone-free slip, and a natural-forward base with skincare-grade actives, in a full 300 mL jar.
Make it the whole wash day
Cleanse, condition, and the weekly mask, in one set.
The Wash Day Trio
Shampoo + Conditioner + Hair Mask
- Sulfate-free shampoo that cleans without stripping
- Conditioner with real slip, mid-lengths to ends
- The weekly mask, full 300 mL jar
Free shipping on orders $40+ · Ships within 1 business day
Loved on real wash days.
Real customers, real routines. Here is what they notice.
Customers nationwide
Average customer rating
From verified customer reviews
Natural and effective were never a tradeoff.
The Hydrate & Strengthen Hair Mask is rooted in nature: aloe, shea butter, babassu, argan and pumpkin seed oils, with a ceramide trio, hyaluronic acid and beta-glucan. Chosen for what you can actually feel. Softer, smoother lengths and easier detangling, wash day after wash day.
Soft lavender · Silicone-free
Mask day secret
Xilenia Mena
Founder of Mimane Glow
Where it fits
Step 1: Hair Oil
Start on dry hair. Massage a few drops of the Growth & Strengthen Hair Oil into your scalp and work what is left through your lengths. Let it sit for 20 minutes or longer before you wash.
Step 2: Shampoo
Massage the Nourish & Strengthen Shampoo into a wet scalp with your fingertips, then rinse well. It cleanses without stripping, so hair feels soft, never squeaky.
Step 3: Weekly Mask
Once a week, this jar takes the conditioner step. Work it through damp mid-lengths to ends, leave it 5 to 10 minutes, then rinse. On the other wash days, condition as usual.
Step 4: Conditioner
On the wash days between masks, smooth the Nourish & Strengthen Conditioner from mid-lengths to ends, let it sit, detangle gently, then rinse. Or follow the mask with it when your ends want extra slip.
