The brand behind the videos

I couldn't find natural hair care that actually performed. So we made it.

The story behind Mimane Glow, and the three-step wash day at the center of it.

Xilenia MenaBy Xilenia Mena, founder of Mimane Glow
4.7 from 564 reviews·25,000+ customers·Free US shipping on orders $40+
No. 01

Before the brand, a bathroom shelf

Quick honesty before anything else: Mimane Glow started because my own shelf was a mess. Ten products, no plan, and hair that still felt dry by Wednesday. I filmed my wash days anyway, because that hour was mine, and the same question kept landing in my DMs: what do you actually use?

The honest answer back then was “too many things, and I'm not sure any of them work.” I didn't love saying that. And yes, I tried it all.

  • The $60 repair mask? Silky for exactly one day.
  • The viral oil? Sat on my hair and weighed it flat.
  • The “clean” shampoo? Gentle, honest, and did nothing between washes.

I was starting to think it was just my hair. It wasn't.

No. 02

What we believe

Somewhere along the way, hair care decided you had to choose: ingredients you feel good about, or results you can see. We never accepted that. Natural and effective were never a tradeoff. They just take more care to formulate.

1 · Warm, not clinicalReal hair on real wash days. A face you can reach, not a lab coat.
2 · Routine over quick fixesThree steps in the right order beat ten products in a pile.
3 · Plant-based that performsEvery ingredient earned its spot by doing a job you can feel.
4 · Priced to repurchaseA routine only works if you can keep it going.

That's the brand. Everything below is the proof.

No. 03

So I rebuilt wash day as three steps

Wash day is really three jobs: clean the scalp, soften the lengths, seal the ends. I could not find products built to do all three together. So I made them.

The Wash

Shampoo focused on the scalp, not the lengths, so hair starts the week clean without being stripped.

The Condition

Work through mid-lengths to ends, leave it 2 to 3 minutes, rinse. This is where detangling gets easier.

The Seal

On damp or dry hair, run 2 to 4 drops of oil through the ends. A little is enough.

What's inside

Rooted in nature, built to perform

Everything in these bottles is plant-based, and not because it sounds nice. Every ingredient earned its spot by doing a job your hair can feel.

The Shampoo

Aloe, cucumber, rosemary, tea tree, and caffeine. A scalp-first clean that doesn't strip.

The Conditioner

Shea butter, argan, keratin, and silk protein. Softness and slip for the lengths.

The Oil

The Glow Complex: jojoba, argan, rosemary, and six more oils that seal the ends.

Full ingredient lists for all three are below, under Ingredients.

No. 04

The routine, in one box

It was never one product. It was the routine, so we boxed it, in order.

Many people notice softer, easier-to-detangle hair in the first week or two. The rest builds wash by wash.

The core routine, one box

The Glow Kit routine in three steps: treat with the hair oil, cleanse with the shampoo, condition, with key ingredients per step
What the three-step routine does: softer shinier lengths, a scalp that feels clean and calm, moisture sealed into every strand, less breakage over time
How to use the kit on wash day: start with the oil, cleanse and rinse, then condition, three steps every wash day
Made for every texture: fine or thin, medium or wavy, and thick, curly, or coily hair
Loved by 30,000+ customers with a 4.6-star average from verified reviews
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The Glow Kit

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Three-Step Routine Scalp to Ends Save on the Set
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What's in the kit

Our three-step scalp-to-ends routine in one bundle: the Growth & Strengthen Hair Oil (60 mL), the Nourish & Strengthen Shampoo (250 mL), and the Nourish & Strengthen Conditioner (250 mL). Built for textured, curly, and color-treated hair, and works for all hair types, especially if you deal with dryness, frizz, breakage-prone strands, or a scalp that needs a clean reset.

It's a system: three products used the same way every wash day. The sulfate-free shampoo cleanses without stripping and leaves your scalp clean and balanced. The conditioner follows with shea butter, babassu, argan, and keratin to soften, smooth frizz, and make detangling easier through the mid-lengths and ends. The lightweight oil ties it together: a few drops on the scalp as a ritual, a drop or two warmed through the ends for shine. Used wash day after wash day, what most people notice is softer, shinier hair, less breakage, easier detangling, and a scalp that simply feels comfortable.

Sulfate-free, silicone-free, and paraben-free. Made for all hair types, including color-treated.
How to Use

The three-step routine, in order:

  1. Wash, Shampoo: Saturate hair, lather the shampoo in your hands, and massage into your scalp for 60-90 seconds, then rinse well. On days you used the oil or have buildup, double-cleanse with two passes on the scalp. 2-4x a week.
  2. Condition, Conditioner: Apply from mid-lengths to ends, avoiding the scalp. Let it sit 2-5 minutes, detangle gently with your fingers or a wide-tooth comb, then rinse thoroughly. Every wash day.
  3. Oil, on your scalp: Between washes, massage a few drops of the Hair Oil into your scalp in sections, 2-3x a week. Leave it on (30-60 minutes, or overnight if your scalp tolerates it) and shampoo out at your next wash.
  4. Oil, ends: To finish, warm 1-3 drops between your palms and smooth through the mid-lengths and ends for shine. A little goes a long way; start small and add only if you need it.
Ingredients

Key Ingredients

  • Hair Oil: Jojoba, Argan, Babassu & Pumpkin Seed Oils, Squalane, Turmeric Extract, Rosemary & Lavender, Vitamin E.
  • Shampoo: Aloe Vera Juice, Niacinamide (B3), gentle glucoside cleansers, Caffeine, Panthenol (B5), Hydrolyzed Silk Protein, Babassu & Jojoba Oils, Rosemary & Tea Tree.
  • Conditioner: Shea Butter, Babassu, Argan & Pumpkin Seed Oils, Hydrolyzed Keratin & Silk Protein, Panthenol (B5), Niacinamide, Aloe Vera.

Sulfate-free, silicone-free, and paraben-free.

Full Ingredient List

Growth & Strengthen Hair Oil (60 mL):
Jojoba Oil, Argan Oil, Babassu Oil, Pumpkin Seed Oil, Squalane, Curcuma Longa (Turmeric) Extract, Rosemary Oil, Lavender Oil, Vitamin E.

Nourish & Strengthen Shampoo (250 mL):
Aqua, Aloe Vera Juice, Niacinamide (B3), Decyl Glucoside, Coco Glucoside, Cocamidopropyl Betaine, Glycerin, Cucumber Extract, Babassu Oil, Rosemary EO, Tea Tree EO, Jojoba Oil, Caffeine, Panthenol (B5), Hydrolyzed Silk Protein, Hydroxyethylcellulose, Guar Gum, Inulin, Citric Acid, Phenoxyethanol, Ethylhexylglycerin.

Nourish & Strengthen Conditioner (250 mL):
Aqua, Aloe Vera Juice, Cetearyl Alcohol, BTMS, Cetyl Alcohol, Shea Butter, Babassu Oil, Argan Oil, Pumpkin Seed Oil, Caprylic/Capric Triglyceride, Glycerin, Hydrolyzed Keratin, Hydrolyzed Silk Protein, Panthenol (B5), Niacinamide, Tocopherol (E), Lavender Oil, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Inulin, Citric Acid, Phenoxyethanol, Ethylhexylglycerin.
No. 05

Don't take my word for it

In our first year, more than 25,000 people made this their wash day. Here's what it felt like for me, and what customers keep writing.

Week 1 Softer by the first wash. Small, but real.

Week 2 Fewer broken pieces in the brush. Detangling took less time.

Week 4 I wore my hair down two days in a row. That was new.

“From the very first use, my hair felt noticeably softer, smoother, and so much easier to manage.”
Diana C.M. · Verified review, March 2026
“Its been about 2 weeks and I noticed immediately a change in my hair. I have super long dry ends and with the shampoo and conditioner my hair is soft and less frizzy which was a huge issue i've been dealing with for a while and have tried different products.”
Nathalia S. · Verified review, June 2026
My hair has never looked this healthy and hydrated. I can actually wear my hair down. I love my curls now and they have the hydration they needed.
Daniela S. · Verified review, June 2026
“One of the first things I noticed was how soft and smooth my hair felt. My hair looks shinier, feels more manageable, and has a healthier glow.”
Maria N. · Verified review, June 2026
Xilenia Mena

I'm Xilenia. I fought my own hair for years before I built this routine. Now I film my real wash days.Xilenia Mena is the founder of Mimane Glow

Questions, answered

Will this work for my hair type?

The routine is built for most hair types, straight to curly. The variable is dose: fine hair wants 1 to 2 drops of oil, thick or curly hair can take more.
Will the oil make my hair greasy?

Not the way it's used here. It's 2 to 4 drops on the ends, not the roots. It absorbs instead of sitting on top, and most people use less than they think they need.
How fast will I notice anything?

Many people notice softer, easier-to-detangle hair within the first few washes. The rest builds wash by wash. It's a routine, not a miracle.
I see some hair in the shower when I condition. Is that normal?

Everyone sheds naturally every day, and slip makes it easier to see because strands that would have tangled now release. What you want to watch over time is snapping mid-strand, which is breakage. That's what the routine is built to help with: stronger-feeling, easier-to-detangle hair.
What if I only want to replace my shampoo and conditioner?

The Wash Duo is the two wash-day steps on their own. The oil is the step that carries you between washes, which is why the Glow Kit is where most people start.
Isn't this just rosemary oil?

Rosemary is one of the oils, not the whole idea. A single oil sits on top of whatever wash day left behind. The routine cleanses, conditions, then seals the ends. The oil is the last step, not the whole plan.
Allergies?

Contains nut-derived oils (argan, babassu). Patch test first if you have nut sensitivities.
Shipping?

Ships from our US warehouse. Free shipping on orders $40+, which the Glow Kit and Duo both clear.

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