Nourish & Strengthen Shampoo

$23.00 USD
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Sulfate-Free Scalp-First Care Gentle Cleanse
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Ingredients

Key Ingredients

  • Aloe Vera Juice: soothing, water-light base for a comfortable scalp
  • Niacinamide (B3): leaves the scalp feeling fresh and balanced
  • Gentle glucoside cleansers: cleanse without stripping
  • Caffeine: refreshing scalp ingredient
  • Panthenol (B5): helps lengths hold moisture
  • Hydrolyzed Silk Protein: smoother strands, easier detangling
  • Babassu & Jojoba Oil: lightweight slip and softness
  • Rosemary & Tea Tree EO: signature fresh, herbal scent

Full Ingredient List

Aqua, Aloe Vera Juice, Niacinamide (B3), Decyl Glucoside, Coco Glucoside, Cocamidopropyl Betaine, Glycerin, Cucumber Extract, Babassu Oil, Rosemary EO, Tea Tree EO, Jojoba Oil, Caffeine, Panthenol (B5), Hydrolyzed Silk Protein, Hydroxyethylcellulose, Guar Gum, Inulin, Citric Acid, Phenoxyethanol, Ethylhexylglycerin.

Will This Work for My Hair Type?
Dry or Damaged

Plant-based glucoside cleansers wash away buildup without stripping, while aloe, glycerin, and panthenol hold moisture through the wash. Hair comes out clean, not squeaky or tight.

Oily or Greasy

Rosemary and tea tree refresh the scalp, and caffeine and niacinamide support a balanced-feeling scalp. It cleans thoroughly enough for frequent washing without leaving your scalp stripped.

Fine or Thin

It rinses completely clean with no coating residue, so fine hair keeps its natural lift at the roots. Silk protein adds a soft, fuller feel without weight.

Thick or Coarse

Babassu and jojoba in the formula keep thick hair from tangling in the wash, and the gentle cleanse preserves the natural oils coarse texture depends on.

Curly or Coily

Sulfate-free matters most for curls. This cleans the scalp without dissolving the moisture curls need, so wash day doesn't set your routine back to square one.

How to Use
  1. Wet hair thoroughly. Warm water helps the cleanser spread and lather.
  2. Focus on the scalp. Work a small amount into your scalp with your fingertips, where buildup and oil collect. Let the lather run down the lengths as you rinse; you don't need to scrub your ends.
  3. Rinse fully. Rinse until the water runs clear.
  4. Double-cleanse on oil days. If you've done a pre-wash oil ritual, do two passes on the scalp: the first lifts the oil, the second leaves it fully clean.
  5. Follow with conditioner. Finish with the Nourish & Strengthen Conditioner from mid-lengths to ends.

Use 2-4 times a week, depending on your scalp and lifestyle.

Description

A sulfate-free, plant-based cleanser for everyday wash days. Gentle glucoside cleansers lift away buildup, oil, and product without stripping your hair or scalp, so the lather stays soft and creamy and rinses out to a clean, never-squeaky finish.

It's a clean you can feel. Your scalp comes away fresh and comfortable, and your lengths stay soft instead of tight and brittle. Aloe and panthenol hold in moisture, niacinamide and caffeine leave the scalp refreshed, and silk protein with babassu and jojoba helps strands rinse smoother and detangle easier. Our signature rosemary scent fades clean and leaves nothing heavy behind.

Sulfate-free, silicone-free, and paraben-free. Made for all hair types, including color-treated.

CLEAN PERFORMANCE

A gentler kind of clean

A coconut-derived wash built on aloe, cucumber, and tea tree. Gentle enough for every day, it lifts away buildup and leaves the scalp calm and the lengths soft

THE WASH

A wash worth slowing down for

A rich, cushioning lather that melts through buildup and rinses clean, leaving the scalp refreshed and the hair soft from the very first wash

CLEAN, BY NATURE

Cleansed by coconut

Gentle cleansers drawn from coconut lift away buildup without stripping, while rosemary leaves the scalp fresh and balanced

Natural and effective were never a tradeoff.

Silicone-free
Sulfate-free
Powered by plant oils
For all hair textures
Cruelty-free
Clean ingredients
Nourish & Strengthen Shampoo key ingredients: aloe vera, cucumber, coffee, tea tree and rosemary Nourish & Strengthen Shampoo key ingredients: aloe vera, cucumber, coffee, tea tree and rosemary

The Nourish & Strengthen Shampoo is rooted in nature: aloe vera, cucumber and babassu, with caffeine, rosemary and tea tree. Chosen for what you can actually feel. A clean, calm scalp and soft hair that never feels stripped.

Notes of rosemary & tea tree

FAQ

What hair type is the Nourish & Strengthen Shampoo for?

It's made for all hair types, including color-treated, and built with textured and curly hair in mind. The sulfate-free, glucoside formula is a good fit if you want a gentle clean that doesn't leave your scalp tight or your lengths dried out.

Is it really sulfate-free?

Yes. It cleanses with gentle plant-based glucoside cleansers instead of sulfates, so it washes away buildup and oil without stripping your hair or scalp.

How and when do I use it?

Wet hair, then work a small amount into your scalp. Focus there rather than your ends, and rinse well. Use it as your wash-day cleanser and follow with conditioner from mid-lengths to ends. On days you've used a pre-wash oil, do two passes on the scalp for a fully clean finish.

How often should I wash?

Most people do well washing 2 to 4 times a week, depending on lifestyle and scalp needs. Let how your scalp feels guide the rhythm.

Will it dry my hair out?

No. That's the point of the glucoside cleansers. Keep the shampoo on your scalp rather than your ends, then condition mid-lengths to ends. Aloe and panthenol help hold onto moisture through the wash.

Is it safe for color-treated hair?

Yes. It's free of sulfates, silicones, and parabens, which makes it a gentle choice for color-treated hair.

NATURAL • CRUELTY-FREE • PLANT POWERED • SUSTAINABLE
NATURAL • CRUELTY-FREE • PLANT POWERED • SUSTAINABLE
NATURAL • CRUELTY-FREE • PLANT POWERED • SUSTAINABLE
NATURAL • CRUELTY-FREE • PLANT POWERED • SUSTAINABLE
NATURAL • CRUELTY-FREE • PLANT POWERED • SUSTAINABLE
NATURAL • CRUELTY-FREE • PLANT POWERED • SUSTAINABLE